Asda claims to offer ‘cheap family travel insurance’ to protect you, your partner, and your kids when you're off on your next family holiday. Our MPO personal finance experts for parents have put this to the test by comparing Asda’s policies with other UK travel insurance brands.
Asda Travel Insurance Review 2025
Asda claims to offer ‘cheap family travel insurance’ to protect you, your partner, and your kids when you’re off on your next family holiday. Our MPO personal finance experts for parents have put this to the test by comparing Asda’s policies and prices with other UK travel insurance brands.
Asda travel insurance is provided by Insure and Go and offers extra perks and discounts including their ‘up to three kids go free’ offer. Asda Money is rated excellent on Trustpilot with a score of 4.6 out of 5.0 Stars. Insure and Go is rated even higher with a score of 4.8 out of 5.0 Stars, appearing at #4 on Trustpilot’s ‘Best Travel Insurance Companies’ list.
Asda offers decent levels of travel cover at a fair price, but their policies might not be the best fit for every family. It’s always best to compare a few travel insurance quotes to find the insurer that offers the best value and the right level of coverage for your family.
60 Second Summary – Asda Travel Insurance Review 2024
Asda is one of several UK supermarkets that claim to offer great travel insurance for parents and families. They do offer several attractive perks, including free child cover which could save you money before your next family trip.
We also compared their policies to Tesco travel insurance and found that Asda offers lower pricing overall, as well as extra benefits like pet care (see below).
- Asda offers three levels of travel insurance for families (Value, Premium, and Superior), with prices starting at less than £20 for single parents.
- Parents can personalise their policies, adding benefits like gadget cover or cruise cover so their family has the right level of protection based on their trip.
- You can only submit travel insurance claims online (except emergency medical claims), so they might not be an ideal choice for less tech-savvy parents.
- Asda policies are provided by the specialist insurer Insure and Go, so they can be a good option for families where one or more members have medical conditions.
- UK families can get Asda travel insurance via the Asda website or comparison sites like MoneySupermarket.com, but the ‘3 kids go free’ deal is only available directly through Asda.
Can you buy travel insurance from Asda?
A lot of supermarkets have branched out into banking and insurance services over the last few decades and Asda is no exception to this. You can buy travel insurance from Asda by visiting the Asda Money website or through popular price comparison sites like Money Supermarket.
Asda Travel Insurance Guide
Asda Money explains what travel insurance is and what it does to help protect your family holiday.
You can buy travel cover for a one-off holiday or multiple trips within the next 12 months, with three levels of cover to choose from:
- Asda Value travel insurance: This is Asda’s budget option for travel insurance, and Asda even describes these policies as ‘no frills’ and ‘basic’ on the website. These policies do still offer a decent level of coverage with £20million in emergency medical cover and up to £1000 per person cancellation cover.
- Asda Premium travel insurance: Premium policies offer a slightly higher level of protection, with an extra £5million of medical expenses cover and double the pay out if you need to cancel your family holiday.
- Asda Superior travel insurance: Superior policies offer the highest level of cover for you and your family. Superior customers receive unlimited cover for emergency medical care and up to £5000 cover per person if they need to cancel their trip.
Key benefits of Asda travel insurance for families:
- Can tailor your policy to your holiday by adding extra benefits like cruise cover, gadget cover, or winter sports cover.
- Can cover up to 3 children for FREE for every adult on the policy.
- £20million – unlimited cover for medical emergencies.
- Can get specific policies for UK staycations if you don’t want the hassle of taking your family abroad.
- Lots of helpful travel insurance guides and information on the Asda Money website.
Main rules for Asda travel insurance:
- You must inform Asda Money/Insure and Go about any pre-existing health conditions or symptoms and provide honest information in your application.
- You need to call Zurich Assist as soon as you can if you are ill or injured on your trip and need to receive medical treatment that you will be claiming for.
Who underwrites Asda travel insurance?
Asda travel insurance is provided by Insure and Go and underwritten by Zurich Insurance, which is one of the UK’s top general insurance companies. Some of your insurance documents will be branded as a Zurich policy, but they do state that the product is Asda travel insurance specifically.
Is Asda travel insurance good for families?
Asda travel insurance has a lot of family-friendly features, including free child cover and pet care to cover extra costs for kennels if your return trip is delayed. There are three levels of cover, which makes it easier to find a policy that fits your family’s budget and needs.
There are a lot of options for travel insurance in the UK, and Asda might not be the best choice for your family’s travel insurance policy. The table below shows the key pros and cons to consider before choosing an Asda travel insurance policy for your family’s next holiday.
Pros and Cons of Asda Travel Insurance
Pros
- Even the basic ‘Value’ policies offer up to £20million cover as standard.
- Kids go free on every policy (up to 3 kids per adult).
- Lots of options for policies including specific policies for UK holidays.
Cons
- You can’t claim over the phone, as all claims need to be submitted online.
- You can’t manage your policy or make any changes online.
- Other companies might offer cheaper quotes depending on the exact details about your family and your holiday.
Does Asda travel insurance cover pre-existing conditions?
Asda claims to ‘consider’ covering all medical conditions, which suggests that they might not cover every possible health issue that you or your children have. When you apply for Asda travel insurance, you will be asked basic questions like:
- Have you received medical treatment or been prescribed medication within the last 2 years?
- Have you been registered with a clinic or GP surgery in the last 2 years?
- Do you have any undiagnosed symptoms that are under investigation?
- Do you have a terminal illness?
Asda’s insurance partner Insure and Go is known for covering a wider range of medical conditions and is a specialist in medical travel insurance. They might be a better choice for families with medical conditions compared to other supermarket brands like Tesco.
If anyone in your family has a medical condition, it’s always a good idea to compare multiple travel insurance quotes. This can help you find the right cover at a fair price and enjoy your trip with peace of mind that your family is protected if they need medical care.
Are there deals for Asda family travel insurance?
Here are the latest deals for Asda travel insurance that our money saving specialists have found when searching online. We aim to regularly update this page with all the current deals, and you can find more money saving deals for families in our Deals & Discounts section.
- Up to 3 kids go free for every adult covered by the policy (when buying directly from Asda Money). This is a great offer for larger families but might not be available for everyone. The website states it is ‘subject to medical screening’, so you might not be able to get cover if you or your kids have serious medical conditions.
- Cashback website Top Cashback currently offers up to £8.50 cashback when you buy Asda travel insurance. It’s not a massive amount of cashback, but every little helps after you’ve just booked a (potentially) expensive family holiday.
- Websites like VoucherCodes.co.uk contain links for Asda travel insurance ‘deals’. Don’t be tricked into thinking you will save money by using these discount codes. Most of the ‘offers’ point to ‘great value’ policies that you can already get by applying to Asda directly with no code.
What does Asda travel insurance cover?
Our MPO personal finance experts have created a quick comparison table highlighting the key differences between each level of Asda travel insurance cover for parents and families.
| Policy benefits | Value | Premium | Superior |
|---|---|---|---|
| Claims excess | £100 | £70 | £50 |
| Cancellation cover | Up to £1,000 | Up to £2,000 | Up to £5,000 |
| Emergency medical cover | Up to £20million | Up to £25million | Unlimited cover |
| Personal belongings and baggage | Up to £1,000 | Up to £1,300 | Up to £2,000 |
| Personal money | Up to £300 | Up to £400 | Up to £500 |
| Delayed departures | Up to £200 (£20 for every 12 hours) | Up to £255 (£35 for the first 12 hours, £20 for every 12 hours after that) | Up to £315 (£40 for the first 12 hours, £25 for every 12 hours after that) |
| Personal accident cover | Up to £20,000 | Up to £30,000 | Up to £50,000 |
| Personal liability | Up to £2million | Up to £2million | Up to £2million |
Asda travel insurance automatically includes pet care with all premium and superior policies. If unexpected travel delays prevent you from getting home on time, the insurance will cover additional kennel or cattery fees for your family pet. You claim for every 24 hours that you are delayed:
- £20 per day (up to £200 maximum) for premium policies.
- £30 per day (up to £300 maximum) superior policies).
Asda travel insurance optional benefits
- Cruise cover: If you’re thinking of taking your family on a cruise, cruise cover will pay out for specific problems that would only happen on cruise holidays.This includes missed port departures, unused excursions, and changes to the trip itinerary.
- Winter sports cover: This is a handy policy to add if you’re planning on taking your kids skiing or snowboarding, as travel insurance isn’t just for summer holidays. You will be covered if your ski equipment is damaged, or you can’t ski because of piste closures (maximum age limit 65 years old).
- Golf cover: this pays out for repairing or replacing golfing equipment if it becomes damaged while you are travelling. It also pays out to £20 per day to cover the cost of hiring replacement equipment if needed.
- Business cover: You might want to add on business cover if you’re also planning on travelling for work or you’re self-employed and need to work while you’re away. You are protected if business equipment or money is lost, damaged, or stolen.
- Gadgets and valuables extension: This increases your cover amount for any gadgets like phones or tablets, as well as any high-value items (e.g. jewellery). You can claim up to £2,000 total (£1,000 maximum per item).
- Hazardous activities cover: There are specific holiday activities that won’t be covered by a standard policy, and you should check to see if you need to add on hazardous activities cover. This will add on cover for riding motorbikes (over 125cc), mountain biking, paragliding and more.
- Natural disaster cover: This pays out if your holiday is disrupted or needs to be abandoned because of a natural disaster (e.g. tsunami or volcanic eruption).
Asda Travel Insurance Policy Summary – CLICK HERE
What doesn’t Asda travel insurance cover?
Zurich won’t pay out for any claims from Asda travel insurance customers if they are claiming for:
- Travelling to a country that the Foreign, Commonwealth & Development Office (FCDO) has advised against travelling to.
- Treatment for pre-existing medical conditions.
- Travel issues related to a pandemic (not including Coronavirus)
- Cancelling your trip for reasons you were aware of before buying your policy (e.g. planned medical treatments).
- Holiday disruption or cancellation caused by terrorist activities.
How much does Asda travel insurance cost for families?
With Asda Money, you can cover up to 3 kids for free per parent, so a total of 6 kids are covered at no extra cost. We’ve looked at Asda’s individual and couples travel insurance prices to give you an idea of what a family policy might cost based on details about just you (single parents) or you and your partner.
Asda individual travel insurance price comparison
| Age of parent | Single trip (Spain) | Annual travel insurance |
|---|---|---|
| Age 20 | £10.91 (Value) £13.33 (Premium) £16.34 (Superior) | £30.31 (Value) £37.89 (Premium) £45.47 (Superior) |
| Age 30 | £12.64 (Value) £15.30 (Premium) £18.59 (Superior) | £33.50 (Value) £41.88 (Premium) £50.26 (Superior) |
| Age 40 | £12.50 (Value) £15.07 (Premium) £18.44 (Superior) | £31.91 (Value) £39.89 (Premium) £47.86 (Superior) |
| Age 50 | £12.21 (Value) £14.50 (Premium) £17.85 (Superior) | £29.43 (Value) £36.79 (Premium) £44.15 (Superior) |
| Age 60 | £18.02 (Value) £21.76 (Premium) £26.59 (Superior) | £45.87 (Value) £57.33 (Premium) £68.80 (Superior) |
Asda couples travel insurance price comparison
| Age of parents | Single trip (Spain) | Annual travel insurance |
|---|---|---|
| Both age 20 | £23.42 (Value) £28.03 (Premium) £34.53 (Superior) | £60.63 (Value) £75.79 (Premium) £90.95 (Superior) |
| Both age 30 | £23.82 (Value) £28.70 (Premium) £35.48 (Superior) | £60.63 (Value) £75.79 (Premium) £90.95 (Superior) |
| Both age 40 | £26.13 (Value) £31.35 (Premium) £38.36 (Superior) | £63.82 (Value) £79.78 (Premium) £95.73 (Superior) |
| Both age 50 | £26.06 (Value) £31.26 (Premium) £38.24 (Superior) | £61.96 (Value) £77.45 (Premium) £92.95 (Superior) |
| Both age 60 | £36.93 (Value) £43.75 (Premium) £53.36 (Superior) | £91.74 (Value) £114.67 (Premium) £137.61 (Superior) |
All these quotes are for an individual or couple without any medical conditions. If anyone in your family has medical conditions, this will usually affect the price of your policy.
Our MPO experts found that Asda travel insurance is a cheap option for older parents, provided they don’t have any medical conditions to declare. Prices start at less than £20 for individual cover, offering great value if you’re also adding your kids on for free.
Is Asda travel insurance better than Tesco travel insurance?
Asda isn’t the only supermarket brand that offers travel insurance, with another popular option being Tesco travel insurance. Our experts recently reviewed Tesco travel insurance and have put together this table to highlight the main differences between the two brands.
| Asda Travel Insurance | Tesco Travel Insurance | |
|---|---|---|
| Policies provided by | Insure and Go | Rock Insurance |
| Underwritten by | Zurich | AWP P&C S.A. |
| Emergency medical cover | Between £20million – Unlimited | All policies include unlimited cover |
| Excess options | £50 – £100 (no £0 option) | £0 – £99 maximum |
| Includes emergency dental cover? | NO | £250 – £1,000 depending on level of cover |
| Cancellation cover | £1,000 – £10,000 | £1,000 – £10,000 |
| Accidental death | Personal accident benefit also pays out for accidental death (£2,500 – £50,000) | £2,500 – £15,000 depending on age and level of cover |
| Personal liability | £2million for all policies | £2million for all policies |
| Prices start from… | Less than £20 (kids go free) | Less than £30 |
| Number of optional benefits that can be added | 6 (including natural disaster cover and hazardous activities cover) | 5 (including gadget cover and collision damage waiver) |
Tesco travel insurance actually performed slightly better than Asda in many areas. Tesco policies include extra perks like zero excess options, unlimited medical cover, and cover for emergency dental care.
Asda does however offer incentives like ‘up to 3 kids go free’, which can drastically reduce the cost of your policy to help you save money. They also offer a much higher pay out for personal accidents (£50,000 maximum compared to £15,000 maximum).
Ultimately, it’s up to you to decide which company offers the right cover for your family or if a completely different insurer is a better choice for you. Read our full Tesco Travel Insurance Review to see all the main pros and cons of Tesco travel insurance and how it might work for your family.
Where can I find Asda travel insurance reviews?
It’s hard to judge the quality of Asda travel insurance just based on Asda’s online reviews. Asda Money has been rated excellent on the independent review site Trustpilot, but not every review is about their travel insurance policies.
As Asda policies are provided by Insure and Go and underwritten by Zurich, we thought it would be helpful to look at the online ratings for all three companies.
Asda – 4.6 out of 5.0 Stars on Trustpilot
Insure and Go – 4.8 out of 5.0 Stars on Trustpilot
Zurich – 4.0 out of 5.0 Stars on Trustpilot
Every company involved with other travel insurance has been rated a minimum of 4.0 out of 5.0 stars on Trustpilot based on real customer feedback. Defaqto has rated all of Asda’s travel insurance policies as at least three stars (Value), with Premium cover receiving a 4 Star rating and Superior cover receiving a 5 Star rating.
How can I contact Asda travel insurance?
Asda doesn’t have any customer service phone numbers for travel insurance, so you will need to contact them online if you have any questions about your policy. You can also write to them if you would prefer to contact their team by post.
Email – customer.services@travelinsurance.asda.com
Post:
Asda Travel Insurance,
Maitland House,
Warrior Square,
Southend on Sea,
Essex,
SS1 2JY
There are phone numbers that you can use if you need to claim to help with the cost of emergency medical treatment while you are away. These are included below in our ‘How do I claim on Asda travel insurance?’ section.
Asda travel insurance complaints
If you’re not happy with your Asda travel insurance policy, you are always within your rights to submit a complaint. There aren’t any phone numbers for the complaints team, but you can submit a complaint in writing by posting it to Asda Money. Asda aims to resolve most complaints within 4 working days of receiving it, and should close your complaint within 8 weeks maximum.
Post:
Asda Money,
Asda House,
Great Wilson Street,
Leeds,
LS11 5AD
How do I claim on Asda travel insurance?
If you need to claim on Asda travel insurance, you should contact the claims team as soon as possible to start this process. It’s even more important if you’re claiming for emergency medical treatment, as you might need to pre-authorise this before the treatment starts.
Asda recommends that you have the following documents to hand to make it quicker and easier to process your claim:
- Original policy documents including policy schedule.
- Booking confirmation for flights or hotels.
- Any original receipts for expenses that you’re claiming for.
- Medical reports if you’ve received medical treatment while away invoice ready medical treatment you’ve received.
- Police report if you’re claiming for stolen or lost items (must be reported within 24 hours).
Emergency medical treatment claims (Zurich Assist)
Telephone (UK) – 0203 467 4124
Telephone (overseas) – +44 (0)203 467 4124
Questions about existing claims
Telephone – 0800 479 8704
Submit a new claim
Telephone – +44 0800 479 8704*
Opening hours – 9.00am – 5.30pm Monday to Friday (not including Bank Holidays).
Website (online claims) – CSA – Travel Insurance Claims Form
*You need to let the claims team know that you are calling about Asda travel insurance, as Asda travel insurance claims are handled by a third-party company (CSA).
How can I compare Asda travel insurance quotes?
You can go straight to the Asda website or check for deals online if you’re trying to find the cheapest options for Asda travel insurance. Asda’s insurance policies can be found on comparison sites like Money Supermarket, so this makes it simpler to shop around and compare quotes.
What are the best alternatives to Asda Travel Insurance?
If you’re exploring other options, there are plenty of family-friendly travel insurance providers out there. Popular choices include Staysure, Avanti or even insurers like Saga which offer over 50s travel cover for older parents and their families.
We’ve teamed up with iam|INSURED to offer a comparison tool that helps you quickly see quotes from different insurers all in one place. CLICK HERE to compare travel insurance quotes to protect your next family holiday.
You can also try other popular websites like:
