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Tom Life Insurance Review

Find out everything you need to know about who Tom are and what they do for UK customers

A photo of Grace Lynch, the author

By Grace Lynch

Published on: 10 May 2023

6 min read

Tom life insurance review

If you are active on social media, chances are you will have heard of Tom is a website specifically designed to promote life insurance and critical illness cover to dads, with adverts all over social media.

As a parent, protecting your children’s future will be a main priority and life insurance is a great way to do this. In the event you passed away, life insurance can provide extra financial support at a hard time. But with literally thousands of other options available, is Tom a good choice for your life insurance needs?

What does Tom do? is a website that markets their services specifically towards dads in the UK. Though they are often referred as a life insurance business, they are primarily a marketing business.

Tom does not actually provide the life insurance themselves and they also cannot advise about life insurance products. They instead refer your details over to a Financial Conduct Authority (FCA) approved life insurance broker. It is this insurance specialist that will then be able to offer advice and guidance and compare quotes for you.

There is also a partner website to Tom called, which markets life insurance and critical illness cover to mums.

Find out more – Polly Life Insurance Review

Who are Tom?

Tom was started in 2014 with the aim of promoting life insurance to dads. They claim on their website to have helped protect more than 50,000 UK families. They use key facts across their advertising, such as the fact that a child loses a parent every 22 minutes in the UK.

Note: Tom currently will pay £1 per every valid quote processed on their website to Balls to Cancer, a testicular cancer charity. This is accurate as of May 2023.

Registered office:

920 Hempton Court,

Aztec West,

West Almonsbury,


Tom contact information

You can’t contact Tom over the phone, but there are a few other ways you can contact them. If you need to speak to someone at Tom, you will need to send them a message online. You can contact them using email, Facebook, Twitter or Instagram.



Instagram: @tomlifeinsurance

How to complain

You can complain about Tom by writing an email or letter to their Head Office:


Address: 920 Hempton Court, Aztec West, West Almondsbury, Bristol, BS32 4SR

If you aren’t happy with Tom’s complaint procedures, you can also make a complaint with the Financial Ombudsman Service.

Telephone: 0300 1239 123


Address: Financial Ombudsman Service, Exchange Tower, London, E14 9SR

About Tom life insurance

Any dad that is fairly active on social media is likely to have seen one of Tom’s adverts. The way they market life insurance is very clever, using well known celebrities to explain how important life insurance is for dads.

What life insurance policies does Tom offer?

Tom focuses their marketing solely on life insurance for dads with three main types of policy to choose from. These policies are:

  • Family life insurance (level term): this is the most commonly bought type of life insurance policy. This will pay out a cash lump sum to your beneficiaries when you die and will cover you for a set number of year (policy term).
  • Mortgage life insurance (decreasing term): this is a cost effective form of life cover, where the amount (£s) you are covered for decreases over time. This is because this policy is designed to pay off your remaining mortgage balance in the event of your death.
  • Family Income Benefit (FIB): this can be a more affordable option than traditional term life insurance policies. FIB will pay out a regular lump sum (annually) to your beneficiaries if you die. This works to protect against the loss of your income.

Tom life insurance will not be able to give you a quote or indication of pricing on their website. This is because they refer you to a qualified insurance agent and it is them who will be able to assess the cover you need to work out possible pricing.

The amount you will pay will depend on:

  • The level of cover you need (£s)
  • Your age
  • Your medical history
  • The type of policy
  • The policy term

Tom life insurance reviews

If you want to find out what other customers think of, you can read more tha. 2,000 reviews on Trust Pilot.

You need to bear in mind though that these reviews relate to the service provided by the insurance broker or adviser. Tom does not provide the life insurance itself and is not able to provide advice. It does let you get an idea though of the level of service you could expect from the companies Tom will refer you to.

Trust Pilot (at May 2023)

Rating: 4.7 out of 5.0 stars

Reviews: 2,226

Tom life insurance adverts

Tom’s life insurance adverts can be found all over social media. If you are on Facebook, Instagram or Twitter, you’ve probably seen at least one of Tom’s adverts, which usually feature well known celebrities and TV personalities.

This is Tom’s clever way of getting you to relate to their adverts, by using faces you are familiar with. In these adverts, male celebrities talk about their experiences and how important life insurance for dads can be. celebrities include:

  • Tyson Fury
  • Ronan Keating
  • Brian McFadden
  • Jeff Brazier
  • Professor Green

Many of their videos can be emotional, with dads talking about the impact of losing a partner or what would happen to their children if they died.

Tom social media

Most of Tom’s marketing is focused on engaging with customers over social media. The main platforms used by Tom are Facebook, Instagram and Twitter.



Followers: 11,474

Likes: 10,544

You can find the Tom Facebook profile here.


Title: @tomlifeinsurance

Followers: 2,865

Posts: 130

You can find the Tom Instagram profile here.


Title: @tomdotcodotuk

Followers: 281

Posts: 250

Can I get critical illness insurance from Tom?

Yes, you can buy both life insurance and critical illness insurance when you contact Tom. Once you have completed an enquiry form, Tom passes your details on to an FCA approved insurance broker. The broker will then be able to find policies and advise you about the best options for your cover.

Critical illness cover can be useful to have in place, providing a cash lump sum on diagnosis of a serious medical issue. You could also speak to a critical illness insurance specialist for advice, who can find you other options if needed.

Can I buy income protection insurance from Tom?

Yes, income protection insurance will be available when you contact Tom. After Tom has passed on your details to a life insurance specialist, they will be able to advise on other insurance products including income protection.

Income protection insurance can provide you with financial support if you cannot work for 4 or more weeks, due to illness or injury. This support will be in the form of a tax free monthly income, usually available for between 12 to 24 months.

You could also speak to an income protection insurance specialist for advice, for more advice and other options for cover.

More about income protection:

While Tom targets dads specifically, that doesn’t mean there aren’t other options available for life insurance for dads. There are thousands of other life insurance specialists in the UK, able to offer expert advice and support.

With so many options, it can be tricky to know which is the right choice for you. Here at MoneyPeopleOnline, we’ve taken the time to carefully choose a life insurance partner with access to whole market cover. They are also proud to offer specialist services and advice for people with high risk jobs, dangerous hobbies or pre-existing medical conditions.


Finder – Life insurance statistics UK

This is Money – Be careful of celebrity-touted life insurance brands on Instagram and Twitter – Who is Tom?

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