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Reassured Life Insurance Review

We’ll perform our very own Reassured life insurance reviews to see what they’re all about and tell you how they work.

A photo of Daniel Sharpe-Szunko, the author

By Daniel Sharpe-Szunko

Published on: 17 April 2023

6 min read

Reassured Life Insurance Review

There is no doubt that Reassured is one of the biggest, if not the biggest life insurance broker in the UK currently. In this section we’ll perform our very own Reassured life insurance reviews. We will see what they’re all about and tell you how they work.

Firstly, we should tell you that Reassured are one of the biggest life insurance brokers in the UK. However, there are plenty of other life insurance specialists out there.

Life insurance is the best and cheapest way to protect your family against financial loss. Your policy will pay out when you pass away or if you’re diagnosed with a serious illness.

Premiums for life insurance start from as little as £5 per month and can provide financial security for them and peace of mind for you.

SUMMARY: we want to make sure that you’ve got all the information that you might need before you take out life insurance. There are lots of options for buying life insurance in the UK. Here are some of the things that you should know about Reassured.

More about life insurance:

According to figures published by Reassured Ltd. they are currently the biggest life insurance broker in the UK. This is based on total revenue published in its latest accounts and compared to its main competitors.

Reassured Ltd. was originally founded in 2009 in Basingstoke. It has since grown to become one of the common names in life insurance distribution in the UK. The company now employs over 1,000 people in the UK. This is across several offices in Basingstoke, Manchester, Bristol, Brighton, Southampton, Cardiff, Bournemouth, Chester, and Brighton.

What does Reassured life insurance offer?

Reassured life insurance is a traditional life insurance brokerage and offers a similar range of products to most other brokers.

Reassured life insurance policies:

Your loved ones can use the money from a life insurance claim to cover various financial commitments such as:

  • Funeral costs
  • Mortgage debts
  • Repaying other outstanding debts

Often when completing an online enquiry form via another website, Reassured life insurance will be the company that contacts you. This is simply because they are one of the biggest life insurance leads buyers in the country. Reassured purchase data from other companies.

Which insurers does Reassured life insurance work with?

Reassured life insurance is not a whole of market broker and so can only offer policies from a panel of insurers.

Reassured Ltd. offers life insurance and income protection policies from:

Reassured Ltd. offers over 50s life insurance policies from:

  • One Family
  • SunLife

Reassured life insurance sales team and customer service team can be contacted by telephone as shown below.

Telephone – 0808 168 2025 or 0808 239 3869

Opening times – Monday to Friday 8am to 7pm

Head office address

Belvedere House,

Basing View,


RG21 4HG

How does Reassured life insurance work?

Reassured Limited is a traditional life insurance broker. They help customers to arrange life insurance, critical illness cover, income protection, and funeral plans. When comparing quote with Reassured, they claim to be able to find you life cover from as little as 20p a day. Monthly premiums will vary though depending on factors like age, medical conditions and smoker status.

Generally, you would complete an online web form on their website or a range of other websites that offer life insurance. There is a wide range of adverts, social ads, press based ads, and Google ads for life insurance that would lead you to Reassured life insurance.

Reassured is a telephone based life insurance broker. One of its agents will then contact you to discuss your needs by phone.

Does Reassured life insurance offer advice?

This is predominantly a non-advised service. Generally you wouldn’t get any advice when you contact them or they contact you.

There is another part of the business which was launched in July 2020 called Reassured Advice Limited. This is the newer section of the business that offers life insurance advice. This is for customers that are looking for a more comprehensive service.

Can I buy life insurance online with Reassured?

Reassured life insurance does not offer cover online currently and so you would need to look at alternative online services.

It is possible to start the application process through an online journey. This process can give you a rough quote for the cover that you’re looking for. However, this quote won’t take your health and lifestyle in to account and does not provide any medical underwriting.

There are other specialist sites that offer life insurance online for people with and without pre-existing medical conditions.

Getting life insurance online can be a useful option. This is especially true for people who don’t want to speak to a broker, or those who work unsociable hours. This isn’t the best or right solution for everyone. It might not be the best route for you to protect your family.

What does Reassured life insurance charge?

You will not be charged a fee for advice or buying cover through Reassured life insurance. Like most insurance brokers, Reassured life insurance receives a commission from the insurance provider for arranging cover with them.

Reassured life insurance services include:

  • Advice and recommendations to help you choose your cover
  • Free trust writing service
  • Customer service team

Reassured life insurance reviews

You can read thousands of Reassured life insurance reviews on its Trust Pilot page. The page currently has more than 70,000 customer reviews (at 17.04.23).

Most reputable life insurance brokers will publish their reviews on independent customer review websites such as Trust Pilot or Feefo. This is a fairly good indication of whether the service is trustworthy and reputable.

Reassured life insurance reviews on Trust Pilot

Total reviews – 71,287

Score – Excellent

Rating – 4.8 out of 5.0 stars

5 star rating – 90%

4 star rating – 8%

3 star rating – 1%

2 star rating – 1%

1 star rating – 1%

How to make a complaint to Reassured life insurance

Unfortunately, not everyone will have the experience that they were expecting. You may need to make a complaint to Reassured life insurance. If you need to complain then here’s a few details that will help you to speak to the right people.

Telephone – 0808 239 3869

Post – Complaints team, Reassured Limited, Belvedere House, Basing View, Basingstoke, RG21 4HG

You may feel that your complaint has not been dealt with effectively or you are not satisfied with the outcome. You can escalate your complaint to the Financial Ombudsman Service (FOS).

Financial Ombudsman Service

The Financial Ombudsman Service (FOS) is an impartial and free service for financial services customers in the UK. This service can be used to settle any disputes between AIG life insurance and its customers in the United Kingdom. The FOS may feel that you have suffered financial loss as a result of your life insurance policy. If so, they may rule for compensation to be awarded.

Telephone – 0800 023 4567 (or 0300 123 9123)

Telephone (outside the UK) – 0207 964 0500

Website – Financial Ombudsman Service

Advantages to buying cover with Reassured life insurance

  • Competitive life insurance premiums
  • Multiple cover options
  • Free service
  • Panel of insurance providers
  • Service available for people with pre-existing medical conditions
  • Price match guarantee
  • Advised and non-advised services
  • FCA regulated
  • Good review score (Trust Pilot)
  • Does not offer cover from all insurance providers (not whole of market)
  • Can be over aggressive with telephone calls
  • Telephone sales
  • No online service available
  • Company is big (not a personal service)

Alternative options to Reassured life insurance

There are literally hundreds of life insurance specialists and experts in the UK. Your options are significantly better than most services.

You can find some of the best life insurance specialists by searching online. You can also ask for recommendations from your friends and colleagues. It is also worth checking out any customer reviews for the company that you are dealing with.

We’ve carefully selected a life insurance specialist that you can speak to. These specialists can help you to compare life insurance quotes and find the right cover to protect your family. If you need help or advice to arrange cover then you can CLICK HERE or call 0800 009 6559.


Reassured – Reassured claims pay out over £29.4 million in 2021

Statista – Life insurance industry in the United Kingdom (UK)

Finder – Life insurance statistics

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