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Polly Life Insurance Review

In this guide, we’ll look at what does and answer your questions about how they work

A photo of Daniel Sharpe-Szunko, the author

By Daniel Sharpe-Szunko

Published on: 6 April 2023

6 min read

Polly Life Insurance review

You might have seen or even have used a website called This is a site that is aimed at offering life insurance and critical illness insurance for Mums. There are literally thousands of websites that offer life insurance. This means it can be difficult to know which are real and who to trust.

In this guide, we’ll look at what does and how they work. Our aim is to answer any questions that you might have about them. We’ll also look at what alternatives there are and other options that you might want to consider.

Being a Mum can be extremely difficult but the most common thing that Mothers share is wanting to protect their children. Life insurance for Mums is a great way to protect your children in the event you passed away. It protects them financially and against difficulty, if they lose a parent or a parent becomes seriously ill.

SUMMARY: this is a guide based on the information that we have gathered about We cover some of the important things that we think you should know. Ultimately, it’s up to you where you buy life insurance from and making the right decisions to protect your family.

More on this topic:

What does Polly do? is a website that is aimed towards Mums and specifically offers life insurance services to Mothers. First and foremost, Polly is a marketing company and not a life insurance company. It does not provide life insurance products or advice itself.

When you complete and submit a form on your details will be passed to an FCA approved life insurance agent. It is their responsibility to provide information, guidance and advice (if advised) about your life insurance needs.

There is also a partner website to Polly called, which markets life insurance and critical illness cover to dads.

Find out more – Tom Life Insurance Review

Who are Polly?

Polly was launched in 2015. They claim on their website that they have ‘helped more than 750,000 UK mum to protect their family’. One key fact they use in their campaigns is that more than 12% of UK mums don’t currently have life insurance. is a registered trading style of Candid Insurance Services Ltd. (previously Candid Web Assets) which is authorised and regulated by the Financial Conduct Authority (FCA), Firm Reference Numbers (FRN) 603273.

Registered Office:

920 Hempton Court,

Aztec West,

West Almonsbury,


Polly contact information

There isn’t a telephone number available for contacting Polly. If you want to speak to someone from Polly, then you would have to send them a message online. If you need to talk to someone, you can contact Polly via email, Facebook, Twitter or Instagram.



Instagram: @pollylifeinsurance

How to complain

You can make a complaint in writing by email or direct to their Head Office:


Address: 920 Hempton Court, Aztec West, West Almondsbury, Bristol, BS32 4SR

Alternatively, you can make a complaint to the Financial Ombudsman Service if you are not satisfied with Polly’s complaints procedures.

Telephone: 0300 1239 123


About Polly Life Insurance

If you’re a mum who is active on social media, you will almost certainly have seen an advert for Life Insurance. They have a very clever marketing strategy. Polly uses famous names and TV celebrities to advertise life insurance to mums and explain its importance.

What life insurance policies does Polly offer?

Most of their advertising for targets life insurance for mums which includes the main types of cover. The most common types of life insurance that Polly offers are:

  • Family life insurance (Level term life insurance) which is the most common type of life cover. These policies pay out a level lump sum to your beneficiaries (children) if you die. This is also a type of term life insurance. This means that you would need to select a specific period (years) for your policy.
  • Mortgage life insurance (Decreasing term life insurance) is one of the cheapest types of life cover. The lower pricing is due to the cover amount reducing over the term of the policy as your mortgage is repaid. This type of cover is also a term life insurance policy and it is specifically designed to protect a ‘repayment mortgage’.
  • Family income benefit (FIB) is a less common but sometimes more affordable type of life insurance. FIB will pay out a regular (annual) lump sum to your beneficiaries to replace your income if you die.

You can read reviews for on Trust Pilot and on currently and there are literally thousands of customer reviews.

Importantly, you should remember that customers are reviewing the service that is provided by the insurance adviser or broker. The reviews are not for the services provided by Polly itself. It does however reflect on the third party companies that your details may be passed to. These companies will then provide you with life cover, so it is a good idea to know what other customers think.

Trust Pilot (at April 2023)

Rating: 4.8 out of 5.0

Reviews: 4,900

Read the Polly Trust Pilot reviews here. (at April 2023)

Rating: 3.5 out of 5.0

Reviews: 29

Polly adverts

As we mentioned above, if you’re a mum and you are active on social media (e.g. Facebook, Instagram or Twitter), then it is highly likely that you will be familiar with adverts for The adverts commonly feature celebrities and TV personalities.

These clever life insurance adverts use famous names that we can all relate to and we’re familiar with. The adverts help raise awareness for the need for mums to have life insurance, and show how easy it can be. celebrities include:

  • Gemma Atkinson
  • Michelle Heaton
  • Martine McCutcheon
  • Martin Kemp
  • Vinnie Jones

These adverts can also be quite hard hitting with powerful messages. There are several adverts that include parents who have lost their partners, including Jade Goody’s partner.

Polly social media is heavily targeted towards engaging with new and existing customers on social media, using Facebook, Instagram and Twitter mainly.



Followers: 43,500

Likes: 42,000

You can find the Polly Facebook profile here.


Title: pollylifeinsurance

Followers: 4,800

Posts: 64

You can find the Polly Instagram profile here.


Title: @wearepolly

Followers: 125

Posts: 255

Can I get critical illness insurance from Polly?

Yes, once you complete the form and submit your details then you would be passed to a life insurance broker. This broker can then provide you with critical illness cover. You may want to protect yourself against financial loss from serious illness. This type of cover can provide a lump sum payment to help you in difficult times due to medical conditions.

Learn more about critical illness insurance in our MPO ‘Critical Illness Insurance Review’.

Can I buy income protection insurance from Polly?

Yes, you can also request a quote for income protection insurance. This quote will come from the broker or adviser that your details are sent to. This cover will provide you with a regular income each month (tax-free) if you’re unable to work. You can claim if you can’t work for 4 weeks or more due to an accident or illness.

Most income protection policies will pay out for up to 12 or 24 months. Payments will start from 1 month after your absence from work begins.

You can also get Income Protection Insurance advice from a specialist who may be able to offer you different options.

What other options do I have?

There are literally thousands of companies that offer life insurance advice and sell all types of life insurance. It can be extremely difficult to know which of these life insurance specialists are best for you and your family.

At MoneyPeopleOnline, we’ve carefully selected our life insurance partner that offers whole of market cover. They can also offer specialist services for people with pre-existing medical conditions, dangerous jobs and extreme sports.


This is Money – Be careful of celebrity-touted life insurance brands on Instagram and Twitter – Meet Polly

Finder – Life insurance statistics UK

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